With the advent of digital media, new social media platforms and ever-sharper technology, consumers’ attention is constantly shifting.

The phone is the new TV and TV is the radio. But what many marketers don’t realize is that our social networks — Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn and Musical.ly — are the modern-day equivalent of network TV channels.

This panel discussed how brands should decide which “channels” to be on based on where their target consumers’ attention resides. We should strategize to tap into where consumer attention is building and where it’s going to be hot in the future, not solely where it’s concentrated right now.

Session Takeaways:

• A greater understanding of specific platform nuances and audience demographics.
• Why your brand doesn’t need to be on every platform.
• How to choose which platforms to have a presence on.
• Realizing that the consumer attention shift isn’t a new concept, but rather is exacerbated by the multitude of platforms and media options.