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Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry

Hosted by SMW

Thursday, June 13, 2019

Los Angeles

Business

0:42 minutes

In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization.

As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions.

Join us in a fireside conversation with Director of Consumer Communications, Sheena Shiravi, as we explore the challenges of marketing in a highly regulated industry.

An expert on today’s leading brands and how they are perceived by consumers, Sheena will share her insights around identifying industry partners with great stories, leveraging data to create targeted content, and developing curated events that marry storytelling and brand identity through experiences.

Session Speakers

Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Sheena  Shiravi

Sheena Shiravi

Director of Consumer Communications, Eaze

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Sheena Shiravi

Sheena Shiravi

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