The evolution of language is nothing new. Whether we’re members of Gen Z, Millennial, Gen X, or Baby Boomer generations, we’ve all heard the previous generation lament the degradation of language – “Cool is a temperature!” What’s changing is the speed at which language evolves. Digital culture is rapidly changing how we communicate, and memes are at the center of this evolution. This session will challenge your understanding of what a “meme” is and how you evaluate branded social content.

Attend this session and learn:

• Meme culture and what “memes” are
• What makes memes so compelling
• Why certain platforms are better suited than others for memes to evolve
• How branded content fits into meme culture