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Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by SMW

Friday, November 1, 2019

London

Business

0:35 minutes

TuneMoji, the creator-driven MusicGIF network, was developed out of the growing need of Gen Z to have more impactful and expressive means of communication. Founded by entrepreneur James Fabricant, co-founder of MySpace International, the platform enables its 30 million global users to create, share, and discover GIFs paired with personalized captions and music to the TuneMoji community as well as to popular messaging services and social channels.

Join us for a fireside conversation with James and explore how content creation and distribution have forever changed music consumption models.

Attend this session and learn:

  • How social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy
  • How digital has changed how artists and market and fans experience music
  • How short-form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets

Session Speakers

Toby  Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

James  Fabricant

James Fabricant

CEO & Founder, Tunemoji

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