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Navigating Brand Reputation and Crisis from an Agency and Corporate Perspective

Hosted by Dataminr

Thursday, November 15, 2018

London

Marketing

0:40 minutes

As competition heightens and consumers demand seamless customer experience, a brand’s ability to respond to a crisis, gauge customer opinion and respond appropriately has never been more important.

We have seen from recent crisis involving Gatwick Airport, H&M and the NFL, that when brands are in crisis, they must look to issues both within and outside of their control to manage expectations and protect both their customers and brand itself. This is easier said than done, and involves a complex minefield that can quickly result in success – or failure.

The key to managing a crisis is having real time insight, so a brand can act and communicate quickly and seamlessly with consumers, troubleshoot and contain the problem before it escalates.

In this panel, Tom Berry, CEO of Chameleon, will be joined by Jonathan Barrett, Managing Director, EMEA, Dataminr, Miranda Ward, Head of Comms at CyLon, and Daniel Thomas, former Head of External Communications at BT, to discuss brand reputation, the dynamics of risk and the impact of social media on brand crisis.

Attend this session and learn:

  • How to protect your brand against risk, reputational damage, and controversy
  • How to get ahead of brand risk and crisis
  • How to foresee, mitigate and prevent crisis using social media

Session Speakers

Jonathan  Barrett

Jonathan Barrett

Managing Director, Europe, Dataminr

Tom  Berry

Tom Berry

CEO, Chameleon

Dan  Thomas

Dan Thomas

Communications Consultant, Former Head of External Comms, BT

Miranda  Ward

Miranda Ward

Director of Communications, CyLon

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