Video has come to mobile. People around the world love video and it’s rapid growth is threatening to displace text and images as the way that people love to express themselves.
This presents challenges for advertisers and their creative agencies. Video in the mobile feed might look like TV advertising, but it’s consumed in a different way, calling for new types of narratives, editing and production techniques.
Platform innovation is opening up a diverse set of video opportunities for brands, from live video spectaculars to Instagram video stories. What does this mean for the future of creative and how can we deliver exciting and effective advertising in a video first world?
In this talk, Ian Crocombe from Facebook Creative Shop, explored the latest wave of video first creative and shared some the learnings from the Creative Shop team.