For 175 years The Economist has not only reported news, it has also championed ideas. In 2018 The Economist launched ‘Open Future’, an initiative to remake the case for progressive values and policies in the 21st century. In a conversation hosted across all of The Economist’s platforms; in the newspaper and online, through podcasts, films, social media, events (and beer), it provided a forum for both supporters and critics to develop ideas and share them in a community. In this session, CMO Mark Cripps will discuss how the brand leveraged this ambitious multi-channel strategy to reach 2.6 million unique visitors and 1 million first-ever visitors online, prompt 6.6 million engagements on social media, and convert 2,000 new subscribers to The Economist in the process.

Attend this session and learn:

• How to use multi-channels to create maximum impact
• How The Economist reached new audiences and built a new prospect pool
• Learn about a state of the art content marketing case study