To mark the official opening of the 9th annual SMW London conference, Social Media Week’s Founder & Executive Director Toby Daniels will address the 2018 delegation and provide an overview of what attendees have to look forward to during what is set to be a spectacular week.

In his remarks, Daniels will tee up this year’s global theme, “Closer,” which explores the tenuous relationship between humanity and technology. Can the systems and and platforms we’ve built over the past decade be used to bring people closer together? What role do marketers, civic leaders, and technologies have in addressing what has become an increasing divisive world?