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People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

Hosted by Pura Vida Bracelets

Wednesday, June 12, 2019

Los Angeles

Business

0:40 minutes

The power of content resides not in its direct ability to sell — although it can. Content’s true power comes from galvanizing an audience, entering its heart and mind through a consistent story well told. (Then, the sales.)

Drawing together the best of today’s DTC marketing — and a behind-the-scenes look at exactly how Pura Vida has become one of the world’s fastest-growing online brands — you’ll discover how to connect content and commerce through storytelling.

Humans are irreducibly relational and self-centered. That’s the genius of great content: to connect us to something bigger than ourselves and a vision of who we can be. Brands that deliver this sew themselves into the lives of their customers in a way that products can’t.

Attend this session and learn:

  • What three ingredients drive story-led commerce (and the one killer mistake)
  • How Pura Vida unites influencers and micro-influencers around a lifestyle, not a product
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon

Session Speakers

Aaron Orendorff

Aaron Orendorff

Founder, iconiContent, Previous Editor in Chief, Shopify Plus

Griffin  Thall

Griffin Thall

Co-Founder & CEO, Pura Vida Bracelets

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