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Performance Over Potential: Turning Influencer Marketing Upside Down

Hosted by Collective Bias: An Inmar Platform

Tuesday, April 30, 2019

New York

Marketing

0:39 minutes

As retail continues to change and, more importantly, consumers continue demanding a more authentic and personalized message from the brands they purchase, a succinct strategy for democratizing your communications will be crucial.

Influencer Marketing, however, has long been plagued by inflatable metrics and an unsatisfactory buying experience for advertisers, largely due to the metrics used to increase or decrease an influencer’s value.

In this discussion, Susan Borst, Vice President of Mobile at the Interactive Advertising Bureau (IAB), will moderate a discussion in partnership with industry experts from Inmar, Campbell Snacks, Dollar Shave Club, Wunderman, and Micah Jesse Media. They will share collaborative steps the industry is taking to right the ship – from restructuring the influencer payment model, to completely changing the way we evaluate an influencer’s performance, you’ll leave this session equipped with the tools necessary to scale your influencer strategy with unprecedented precision and efficiency.

Attend this session and learn:

– How to balance influencer selection between data driven decisions and brand preference
– How much to pay influencers reflecting on both their effort and performance
– How to determine if an influencer was worth their fee

Session Speakers

Susan Borst

Susan Borst

VP, Mobile, IAB

Micah  Jesse

Micah Jesse

Founder, Micah Jesse Media

Morgan  Kaye

Morgan Kaye

Director, Influencer Marketing, Dollar Shave Club

Leah  Logan

Leah Logan

Vice President of Social Commerce Products, Collective Bias, An Inmar Influencer Marketing Agency

Tara  Marsh

Tara Marsh

Global Head of Content, Wunderman

Anna  Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

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