As retail continues to change and, more importantly, consumers continue demanding a more authentic and personalized message from the brands they purchase, a succinct strategy for democratizing your communications will be crucial.
Influencer Marketing, however, has long been plagued by inflatable metrics and an unsatisfactory buying experience for advertisers, largely due to the metrics used to increase or decrease an influencer’s value.
In this discussion, Susan Borst, Vice President of Mobile at the Interactive Advertising Bureau (IAB), will moderate a discussion in partnership with industry experts from Inmar, Campbell Snacks, Dollar Shave Club, Wunderman, and Micah Jesse Media. They will share collaborative steps the industry is taking to right the ship – from restructuring the influencer payment model, to completely changing the way we evaluate an influencer’s performance, you’ll leave this session equipped with the tools necessary to scale your influencer strategy with unprecedented precision and efficiency.
Attend this session and learn:
– How to balance influencer selection between data driven decisions and brand preference
– How much to pay influencers reflecting on both their effort and performance
– How to determine if an influencer was worth their fee