Influencer marketing will become a $6.5 billion dollar industry by the end of 2019. Marketers are more than aware of its value and why it’s such an effective channel.
What many marketers struggle with, however, is combating the structural barriers within their organization that are often the difference between the success and failure of their influencer marketing initiatives.
The Outloud Group, a full-service influencer marketing agency, works with brands including GrubHub, Wix, SimpliSafe, and 23andMe to tell their brand story at scale and drive sales in today’s competitive landscape.
The audience will leave this talk with a clear understanding of how to make structural changes that will lead to a more successful and efficient influencer program.
Attend this session and learn:
– How to create a single set of influencer metrics for your branding and acquisition teams, with insight from Mallorie Rosenbluth, Director of Social Media & Content Strategy at Grubhub
– How to strike a balance between the creative and media buying teams
– How to effectively tell your brand’s story to strategically “win” the battle for content control that takes place between marketing, creators, and legal & regulatory