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The Power of Scale: Insights from Social Data

Hosted by Spreadfast

Tuesday, November 15, 2016

Chicago

Marketing

0:26 minutes

What government Instagram account has more followers, and more engagement, than both Ford and the Green Bay Packers?
What can streaming music sharing patterns tell us about the future of hiphop?
What day of the week do most people skip their run?

We live in a world that generates more and more data each day. What can be found inside the world of data at scale? What insights can we learn about people, brands, and the changing nature of politics? Chris Kerns, the VP of Research and Insights at Spredfast, dives into billions of pieces of social content to find insights from surprising sources (fitness apps, political Tweets, brands, government Facebook accounts, and more) to show what data at scale can teach us about ourselves and the changing world around us.

Session Speakers

Chris Kerns

Chris Kerns

VP of Research & Insights, Spredfast

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