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The Power of Storytelling in a Fragmented Media Environment

Hosted by National Geographic

Thursday, February 25, 2016

New York

Business

0:50 minutes

National Geographic is known around the globe for its leadership in visually compelling factual and entertaining storytelling. In this keynote session Claudia Malley, National Geographic’s Chief Marketing and Brand Officer, shared insights and learnings on how this 128 year old brand has pioneered the new media and fragmented landscape and maintained its leadership position among consumers.

Claudia Malley oversees National Geographic’s Brand Marketing, Membership and Market Research. Malley was previously Executive Vice President, Global Corporate Partnerships, National Geographic Society, overseeing all global corporate partnerships and sponsorships. She also has more than 25 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and digital.

Session Speakers

Claudia Malley

Claudia Malley

EVP, Partner Solutions, National Geographic

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