Human connections are fueled by language. It’s central to being human. So, as more and more brands rely on technology to communicate with their audience, the question is, how do you create authentic human connection in the process?

In this session, Hootsuite Industry Principal, Adrian Cockle will talk through ways to transform your social marketing strategy simply by putting Humans first. He will discuss how brands can use social media to create human connections at scale, deliver on their brand promise, and drive business results.