At this event, we heard from professional sports teams and marketers about the new ways they are monetizing unprecedented global interest and engagement in sports.
The marketplace has seen teams disintermediate the traditional media process by creating their own publishing businesses. They’ve found a way to generate content to keep fans engaged and excited through the season and well into the off-season.
This panel leveraged the professional experience in sports, marketing, and digital media from panelists charting new courses in uncharted monetization by discussing its roots, best practices, and future playbooks. They also described the new models in brand sponsorship, financial markets, and publishing that are innovating the game.
The panel answered the following questions:
- What drives teams to think differently about brand collaboration and business
- What should brands, large and startup, look for in partnering with teams?
- How has content shaped how fans and brands perceive professional sports teams?