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Professional Teams Taking Control of Their Brand Destiny

Hosted by Lineage Interactive

Friday, June 10, 2016

Los Angeles

Marketing

0:55 minutes

At this event, we heard from professional sports teams and marketers about the new ways they are monetizing unprecedented global interest and engagement in sports.

The marketplace has seen teams disintermediate the traditional media process by creating their own publishing businesses. They’ve found a way to generate content to keep fans engaged and excited through the season and well into the off-season.

This panel leveraged the professional experience in sports, marketing, and digital media from panelists charting new courses in uncharted monetization by discussing its roots, best practices, and future playbooks. They also described the new models in brand sponsorship, financial markets, and publishing that are innovating the game.

The panel answered the following questions:

  • What drives teams to think differently about brand collaboration and business
  • partnership?
  • What should brands, large and startup, look for in partnering with teams?
  • How has content shaped how fans and brands perceive professional sports teams?

Session Speakers

Heather Bardocz

Heather Bardocz

Senior Director of Marketing , Los Angeles Kings

Eric Dickerson

Eric Dickerson

Founder, Eric Dickerson Foundation

Stuart  Kozlowski

Stuart Kozlowski

Executive in Business Development and Digital Media Department, Paradigm Talent Agency

Anthony Rodriguez

Anthony Rodriguez

CEO, Lineage Interactive

Joanne Wong

Joanne Wong

EVP, Marketing, Los Angeles Football Club

Related Interviews

Heather Bardocz

Heather Bardocz

Los Angeles Kings

Stuart Kozlowski

Stuart Kozlowski

Paradigm Talent Agency

Eric Dickerson

Eric Dickerson

Eric Dickerson Foundation

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