What would you do if you knew avocados would permeate conventional consumer eating habits before they went mainstream?
Global consumer brands face familiar challenges: how to know what the trends of tomorrow will be, and how to create products that consistently meet customers’ expectations. Danone is one of the world’s largest lactose and plant-based goods producers. To predict new food trends and deliver products consumers love, it needs the help of smart social data.
In this session, Linkfluence CEO, Guillaume Decugis will discuss with Danone’s Chief Strategy & Insights Officer, Elaine Rodrigo, how Danone use social listening as a data-centric way to put customers first in their innovation.
Attend this session to learn:
- What trend prediction really means and how it works
- The AI and human expertise necessary for successful trend prediction
- What a successful social listening framework looks like for a global company
- How to leverage consumer insights across departments to drive innovation