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Putting Emotions at the Heart of Marketing: How New Technologies can Help Us Create Human Bonds with Consumers

Hosted by Protein

Friday, September 16, 2016

London

Marketing

0:45 minutes

As marketing techniques evolve to capture consumers attitudes and habits, the basis of information is often the same. There has been a rise in technology trying to understand the emotional reaction of people towards advertising.

Neuromarketing is a prominent one, but there are more nimble, live ones which offer a world of opportunity, such as Twitter Emoji targeting, IPA’s Touchpoint, or Natural Language Programming.

What if tomorrow ‘s technology allows marketers to really connect with people, offering the ultimate correlation of content and context?

We opened a debate with various specialists to uncover whether or not it is on the industry’s agenda, and if it’s a viable route for the future.

Session Speakers

Scott Curtis

Scott Curtis

EMEA Mobile Strategy and Development Director, Starcom Mediavest Group

Arthur O'Neill

Arthur O'Neill

Audience Strategy Director, Protein

Arthur  Perez

Arthur Perez

Senior Strategist, Forever Beta

Dennis  Volkmann

Dennis Volkmann

EMEA Marketing Manager, Airbnb

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