As interim Head of Planning and Performance at the British Heart Foundation (BHF), Dani plays a pivotal role within the Fundraising Strategy team that raises £121m per year to help fund life-saving research. Prior to this, Hughes sat in Senior Strategist and Digital Marketing Manager roles at the BHF.

Having spent most of her career so far in the charity sector, she last year stepped out of her “comfort zone” to join a fitness startup, Frame, and take a voluntary marketing role at Pride in London. She now is leveraging these learnings in the charity space to initiate lunch-time meditation sessions for her team.

Join Dani during #SMWLDN where she’ll explain her career trajectory, how it has shaped her view of the business and insights on how to apply new experiences to advance your career.