Fátima is an ambitious and passionate B2C marketer with a background of high-growth, multi-unit global businesses. With experience in introducing and growing companies internationally, her career has focused on innovative brand and marketing strategy. Specifically, finding new ways to bring together branding with digital and offline campaigns to drive successful and impactful results.

Join Fátima during an interview on the #SMWLDN Brand Leaders stage as she discusses her journey including roles at Five Guys where she ultimately helped the company go global through leveraging data through creative PR. She’ll also share about her latest endeavor with Picnic, a software company working to create technology that allows for positive outcomes that deepen human connection, and key themes and trends she’s identified and which she’s projecting for the future.