Selected by the Drum as ‘one of the world’s top 50 most exciting new brand marketers in 2019,’ Helen serves as Brand Manager for Lastminute.com. She is responsible for innovative award-winning brand campaigns in five European markets including the UK for TV, social media, outdoor and online channels.

Hear from Helen during #SMWLDN on the Brand Leaders Stage where she’ll discuss her tips and tricks for effectively bringing teams together and coming up with creative solutions, taking a brand campaign from pitch stage to establishing a new brand positioning and concept, and ways we as marketers can better harness our responsibility to collectively spread positive messages.