James is an experienced B2B marketer leveraging a breadth of global work leading HSBC’s marketing teams and campaigns across the UK, Asia Pacific, and Canada.
Most currently, he serves as the company’s Head of Marketing for UK Commercial Banking and has been recognized for his active involvement in HSBC Pride, as well as being one of the bank’s sustainability leaders.

During #SMWLDN, James will participate in an interview on the Brand Leaders Share and share his career trajectory, including challenges of navigating the nuances of international markets, in addition to his best tips for effectively making use of the full range of marketing channels at our disposal. He’ll also shed light into important trends marketers today need to be in tune with and those that we need on our radar as we look ahead.