Jen Rankine is a social media pioneer with a long-standing passion for organizing and cultivating communities online. In her current role as Global Social Media Lead at Skyscanner, she seeks to help fulfill the company’s mission in building one of the best travel communities in the world through storytelling. More specifically, her team’s core message emphasizes an image of travel that is as simple as humanly possible.

Join Jen as she takes the #SMWLDN Brand Leaders Stage and shares the story behind her career path dating back to 2011 including a stint in the world of agency life where she worked with a collection of FMCG and financial brands.