As Zalando’s UK and Ireland Marketing Lead, Melissa is charged with leading the full marketing budget, strategy planning and media buying for the two regions. After a year in the role, she’s successfully driven brand awareness in Ireland to a higher point than Zalando had seen in the last six years in the UK. This has been achieved through a combination of efforts including collaborations with local media partners, search campaigns, influencer campaigns, and speaking engagements.

Join Melissa for an interview on the Brand Leaders stage where she’ll discuss how she’s helped take Europe’s leading online platform for fashion to new heights, the challenges and rewards that come with spearheading such endeavors, perspective on our industry, and more.