The convergence of social media and e-commerce established a new shopping category, called social commerce, that has transformed the online shopping experience for brands and consumers alike. More and more companies are implementing social commerce as part of their overall marketing campaigns to increase consumer engagement, awareness, conversion, and sales, and help establish long-term relationships.
As social commerce increasingly grows in importance, buying behaviors will also evolve, which will challenge brand marketers to identify the best tactics to take consumers from content discovery and shopping inspiration to purchase.
With U.S. e-commerce sales expected to reach nearly $522 billion in 2018, how can brands maximize their share? In this session, Dan Lagani, President and Chief Revenue Office at Diply, will outline the ever-changing landscape of social commerce and the ways it will influence how brands reach consumers in 2018 and beyond.
Attend this session and learn:
- How marketers use visual marketing on Facebook to drive sales
- Reveal tested principles that maximize consumer engagement, reach, and sales
- Client success story: how Diply drove $500K in sales in 10 days