In a time when everyone is polarized, it is critical as Marketers to tell stories at key moments that bring people together. As a late entrant to the voice assistant category, Google Assistant was competing had to breakthrough against first-to-market competitors that already had a well-established brand presence. So, to boost awareness amongst new potential users, we took advantage of a huge media moment — the Oscars — and merged Google devices powered by the magic of Assistant technology with famous scenes from iconic movies.

Attend this session and learn:

– Best practices on how to use the cultural zeitgeist to launch key campaigns moments
– How to use data without sacrificing the emotional core of your story
– The key steps to develop a smart social and communications strategy to drive all levels of engagement