Live events create shared media experiences, which captivate large audiences and drive real-time conversations. For brands, these moments provide the opportunity to make emotional connections with consumers by tapping into their audiences’ interests. In this session, Jared Silverman, Associate Director at Resolution Media, Tommy Filippone, Brand Partnerships at Twitter and Aaron Goldman, CMO at 4C will discuss how people are engaging with live moments through multi-screening and what brands can do to capitalize on these trends.

SAP recently unleashed the power of social media advertising. Session speakers will discuss how the enterprise software company synchronized ads with live NBA Finals game-time moments when promoting its partnership with Under Armour.

Key takeaways from the session will include:

• Live moment trends including Twitter’s live streams
• Why connecting with live moments drives greater impact for brands
• Results and learnings from SAP’s NBA Finals advertising campaign
• Discussion how multi-screening unlocks new imperatives for analytics and activation