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Serving the Public: PBS and the Future of Language

Hosted by iris Worldwide

Tuesday, February 28, 2017

New York

Media

0:45 minutes

Dipti Bramhandkar, iris New York’s Head of Planning and Don Wilcox, Vice President of Digital Marketing and Services, of PBS will explore how technology and language’s fast paced evolution will affect PBS’s future as a public media brand.

As a membership organization comprised of hundreds of independently operating stations, PBS has a unique challenge to continue delivering high-quality content that is distinct from commercial broadcasting in an increasingly fragmented media landscape. To deliver against its mission to represent aspects of culture, politics and the arts that are underrepresented elsewhere to anyone who has an internet connection requires a new strategy.

We will explore how PBS looks at content strategy, new channels and new ways of interacting with audiences to both preserve its heritage and get ready for the digital present and future.

Audience takeaways:

  • How can media companies implement the new elements of language into future planning?
  • What does the future of broadcasting look like given the changes in language and technological advances?

Session Speakers

Dipti  Bramhandkar

Dipti Bramhandkar

Head of Planning, iris Worldwide

Don  Wilcox

Don Wilcox

Vice President, Multiplatform Marketing & Content, PBS

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