When Mark Zuckerberg announced “a privacy-focused vision for social networking” this past March, it seemed to signal a 180-degree shift from Facebook’s original mission: to give people the power to share and make the world more open and connected.

Fast forward to today, and the post-Cambridge Analytica landscape has changed. Fast. Now, more than 4 in 5 Britons claim to distrust platforms including Twitter and Facebook.

Indeed, the future of communication is increasingly shifting to private, encrypted services. As a result, users are fundamentally changing how and where they share and connect – preferring niche or closed spaces in line with a more personalized, permission-based experience.

In this session, join representatives from Coca-Cola, Grey London, and HMD Global as they explore this topic through the consumer perspective.

Attend this session and learn:

• Why users are moving toward more specialized networks and closed communities
• Why messaging apps have outgrown social networks as the connective tools of choice
• Why our industry must rethink relationship marketing in order to succeed in the future