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Should Brands Embrace the Cold Shoulder in a Post-trust Social Landscape?

Hosted by Grey

Thursday, October 31, 2019

London

Culture

0:39 minutes

When Mark Zuckerberg announced “a privacy-focused vision for social networking” this past March, it seemed to signal a 180-degree shift from Facebook’s original mission: to give people the power to share and make the world more open and connected.

Fast forward to today, and the post-Cambridge Analytica landscape has changed. Fast. Now, more than 4 in 5 Britons claim to distrust platforms including Twitter and Facebook.

Indeed, the future of communication is increasingly shifting to private, encrypted services. As a result, users are fundamentally changing how and where they share and connect – preferring niche or closed spaces in line with a more personalized, permission-based experience.

In this session, join representatives from Coca-Cola, Grey London, and HMD Global as they explore this topic through the consumer perspective.

Attend this session and learn:

  • Why users are moving toward more specialized networks and closed communities
  • Why messaging apps have outgrown social networks as the connective tools of choice
  • Why our industry must rethink relationship marketing in order to succeed in the future

Session Speakers

Tom  Hidvegi

Tom Hidvegi

Creative Strategist, The Coca-Cola Company

Jamillah  Knowles

Jamillah Knowles

Writer, Science & Technology Communicator

Asad  Shaykh

Asad Shaykh

Strategy Director, Grey London

Delphine  Varenne

Delphine Varenne

Global Creative Content Director, HMD Global

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