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Social First Publishing

Hosted by Bleacher Report

Wednesday, September 14, 2016

London

Media

0:30 minutes

Bleacher Report has established an industry-leading game plan to create and distribute social-first content that sparked unprecedented levels of engagement with its core young audience. It also consistently ranks as the No. 1 publisher on social media in terms of engagement, generating nearly 28 million social interactions (likes, shares, etc.) each month.

Utilizing storytelling platforms like Snapchat, Facebook and Instagram, Bleacher Report creates a new fan experiences aimed at a young, socially-driven audience.

Bleacher Report pushes a social-first agenda aimed to fill the gap of mainstream sports coverage with accessible and entertaining content young sports fans crave. Its strategy to focus on shareable, entertaining and informative content distributed through multiple platforms is changing the sports media game.

Session Speakers

Lee  Walker

Lee Walker

Global Managing Editor , Bleacher Report

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