With over 40 million social media users in the UK aged 18 and over, social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

Amelia Brophy, UK Head of Data Products will explore data from YouGov’s white paper ‘Social media: Bringing people together?’ to unveil the use, appeal and importance of different social media platforms according to people in Britain today. The session will also focus on how British businesses are using social media and if, and how, it can bring marketers closer to their consumers.