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How Social Storytelling is Changing Entertainment Marketing

Hosted by Wattpad

Friday, June 10, 2016

Los Angeles

Business

0:55 minutes

Entertainment brands are increasingly looking for new ways to engage audiences to promote upcoming features or series. The world’s largest social storytelling platform, Wattpad has worked closely with the entertainment industry to create engagement with millennials and Gen Z’s through social storytelling.

We joined Wattpad for an insightful and candid discussion about how social storytelling is changing the way we think about promoting movies and television series, and how entertainment brands are reaching millennials in new ways by connecting with them on their terms.

Session Takeaways:

  • Why social storytelling creates emotional impact with millennials.
  • How working with influencers can dramatically increase reach.
  • How social storytelling is raising the bar for entertainment marketing.
  • What works and what doesn’t when it comes to promoting movies / TV in social communities.

Session Speakers

Zoe Aarsen

Zoe Aarsen

Wattpad Star, Influencer

Elena de Sosa

Elena de Sosa

Innovation Manager, Ignition Factory

Amanda Kozlowski

Amanda Kozlowski

Head of Digital Marketing, Lionsgate Home Entertainment

Jordan Press

Jordan Press

Director of Brand Partnerships, Wattpad

Dean Schnider

Dean Schnider

Manager, Management 360

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