Entertainment brands are increasingly looking for new ways to engage audiences to promote upcoming features or series. The world’s largest social storytelling platform, Wattpad has worked closely with the entertainment industry to create engagement with millennials and Gen Z’s through social storytelling.
We joined Wattpad for an insightful and candid discussion about how social storytelling is changing the way we think about promoting movies and television series, and how entertainment brands are reaching millennials in new ways by connecting with them on their terms.
- Why social storytelling creates emotional impact with millennials.
- How working with influencers can dramatically increase reach.
- How social storytelling is raising the bar for entertainment marketing.
- What works and what doesn’t when it comes to promoting movies / TV in social communities.