Emotions, passion, sweat & brands? Sports entertainment! The North American sports market value is expected to rise to $80.3 billion by 2022. Managing media rights, dealing with sponsorship challenges, inventing merchandising that works, handling brand image, taking care of fans on the ground and on social…how will sports marketers hit a home-run in 2019?
Together with Marla Grossberg, Consumer Insights & Strategy Director for the Milwaukee Brewers, we’ll deep-dive into the Brewers’ use of social listening: brand and fan insights, competitive intelligence, fraud detection, paid vs. organic, sponsorship engagement & crisis management.