Over the past several years, the story of media has been a story of proliferation, but also of death and decline. While the internet inarguably democratized the media business, making it easy for anyone to become a publisher in their own right, the digital world is also a savage place for today’s publishers. Increased competition from all sides—other publishers, platforms and the creators themselves—has made it more challenging to build, maintain and grow audiences.
But it’s not all doom and gloom. In this session, Claudia Page, VP of Partner & Product Development at dailymotion, the leading online destination for discovering premium video content, will explain how the emerging platform-as-publisher model can help publishers command audience attention and monetize their video content no matter where audiences are viewing it: on desktop, mobile or smart TV, and on their owned & operated site or perhaps somewhere else.
Join this session and learn:
- How the publisher-as-platform model came about, and what it looks like in action for brands like CNN, VICE and Universal Music Group.
- Why discovery and user experience will lead the new era of online video, and how to deliver better experiences that benefit your content and your brand
- Contemporary challenges in audience attention & monetization and tangible tips for expanding the reach of your content new audiences
- Why content and trust will emerge as the leading drivers for online video success for publishers (and how publishers can achieve both)