We joined Storyful’s Chief Creative Officer, Lisa McDonald, and Publicis Media France’s Chief Content Officer, Vincent Deneux, as they discussed the rules of the road for discovering and deploying user-generated content (UGC) in brand storytelling.

The session discussed the operational essentials for publishing content at scale in real-time and touched on common challenges like discovering the right user-generated stories and clearing rights for brand use. Attendees walked away with a clear understanding of how to navigate the challenges of real-time social publishing and how to structure agency to brand teams to succeed in this dynamic environment.