Once upon a time, with the help of (most of) the alphabet, David Schneider and David Levin will romp through the art of storytelling on social: how to tell the best stories and Stories through video, design and copy; the importance of platform specificity, creative heft and data; and why their talk only goes up to V. As Creative Directors at That Lot, David and David’s clients include Channel 4, HSBC, Have I Got News for You and Jamie Oliver, all of which will be featured in this discussion, as well as examples inspired by David S’s work as a screenwriter and some of the best and worst examples of storytelling from across the industry. Spoiler alert: may contain jokes, then we all live happily ever after.

Attend this session and learn:

• An understanding of how to succeed at storytelling on social
• An overview of current platform formats and the benefits of platform specificity
• An inspirational approach for approaching BAU social content for brands and broadcasters