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Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC

Friday, November 16, 2018

London

Media

0:41 minutes

We’ve all pivoted to video, but could 2019 be the year brands and broadcasters ditch the subtitles and pivot to audio?

With the explosion in podcasting, 60% of Instagram Stories now being watched with sound on and global broadcasters like the BBC and ITV making a renewed investment into on demand audio, it’s never felt like a more exciting time to be an audio producer. But how can a predominantly visual medium like social media help audio discovery? How can you optimise audio to be shareable? And how are audio creatives and social media creatives collaborating to reach new audiences?

A panel of audio and social creatives from across the UK content industry discuss the ways in which they’ve been making their audio shareable on social through memes, short form formats, online conversations, animations and more. Along the way we’ll hear examples from Jeremy Vine’s Angry Vegan and Shaun Keaveny’s middle age shout outs to the drama Death in Ice Valley to Yanny and Laurel and try to answer the age old question, can audio ever go genuinely viral?

Session Speakers

Rowan  Collinson

Rowan Collinson

Senior Social Media Producer, BBC Radio

Anna  Doble

Anna Doble

Digital Editor, BBC World Service

Shaun  Keaveny

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

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