The digital era has brought power to the people, making it so that everyone with a cell phone is capable of generating high quality creative. This democratization of content is challenging advertisers to shift their models to create quality content more quickly and cost-effectively than ever before. As traditional agencies struggle to keep pace, leading brands are capitalizing on the power of UGC to reimagine their content creation and distribution strategies.

Attend this session to learn:

• Why UGC is key to creating content at scale, without increasing costs
• Best practices when working with directly with consumers for content
• How 3 brands are leveraging UGC and the results they’re achieving