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The Erosion of Trust in Social Media: Driving Engagement in A Suspicious World

Hosted by Edelman

Wednesday, November 14, 2018

London

Marketing

0:26 minutes

1 in 3 people globally are deleting their social accounts.
2 in 3 think social media companies miss-using personal data
1 in 5 think monitoring life events, like birthdays, in order to target products should be illegal

So, as a digital marketer how do you reach, let alone engage with your audience when levels of trust in social media companies are at rock-bottom? And the suspicion around these companies are seeping into consumers’ perceptions of your brands. Join Toby Gunton, General Manager, Edelman, to hear how consumers are blurring lines between content from brands and content from social media companies, and how you can help navigate this. We’ll also look at the role that brands can play in holding social media companies more accountable and how you can build open transparent relationships that drive engagement where everyone wins.

Session Speakers

Toby  Gunton

Toby Gunton

General Manager, Edelman

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