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The Evolution of Consumer Driven Storytelling

Hosted by Postmates

Tuesday, April 30, 2019

New York

Business

0:25 minutes

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

Attend this session and learn:

– How to build your brand around consumer-driven stories
– How to adopt a challenger-brand mindset
– How to drive results through storytelling

Session Speakers

Eric  Edge

Eric Edge

SVP, Brand & Communications, Postmates

Diana  Pearl

Diana Pearl

Staff Writer, AdWeek

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