One of the biggest challenges about Facebook compared to other digital advertising platforms is that it is always changing. While Facebook’s platform represents a tremendous opportunity for advertisers, it can also be difficult to keep up with, leaving many struggling to keep up with best practices. In this session, digital marketing expert Jesse Boskoff will discuss important Facebook trends and what to expect moving into 2020.

This session will include specific examples of timely strategies that have helped his clients’ Facebook ad campaigns reach new heights in the face of rising CPMs and other major changes to Facebook’s algorithm. Boskoff will highlight 12 ongoing Facebook trends and how to utilize each of these to your advantage. Topics include new Facebook ad features, additional placements, anticipated algorithm changes, and more.

In 2018 alone, Jesse Boskoff and our digital advertising team directly managed over $50 million in Facebook advertising spend for some of the largest consumer brands in the nation.