First-Party Data is the indisputable future of advertising and the topic on every marketer’s lips right now, with companies harnessing a multitude of techniques to access it. However, recent research shows that on average marketers feel they’ve tapped into only 47 percent first-party data’s potential though 67 percent anticipate realizing their first-party data goals in the next 18 months or less.

In this session, Ben and Caspar will sit down in a fireside chat and discuss the best ways to harness first-party data and how it will shape the future of social media advertising.

Ben Jeffries founded Influencer in 2015, while Caspar Lee began his journey as a YouTuber in 2010. In 2017, they came together and combined their various expertise and experiences of the industry to found influencer marketing platform, Influencer.

Attend this session and learn:

• How first-party data can drive more personalized and targeted campaigns that don’t just drive one-time purchases, but actually develop long-term customer loyalty
• Tips and tricks for combining the best of traditional advertising with the best of user-generated content to get the most out of first-party data
• Why first-party data will be the gold standard in the future for brands looking to truly own their audiences and gain market share