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The Kids are Alright: The Booming Business of Kidfluencers
Hosted by Viacom Ad Solutions
Wednesday, June 12, 2019
Los Angeles
Culture
0:25 minutes
There are strict rules about hiring kids – including state employment laws, work permits, tutoring, Coogan accounts and COPA laws. However, once you understand the rules there’s a great opportunity to partner with these young creators who drive massive engagement.
Harvey Schwartz, EVP of Talent and Co-Founder at WHOSAY, a Viacom company, will help uncover new trends, the importance of diversifying talent across all mediums, and how to build an effective kidfluencer campaign.
Session Speakers
Tianne & Heaven King
YouTube Star, Influencer
Gavin Magnus
YouTube Star, Influencer
Harvey Schwartz
Co-Founder, EVP Talent, WHOSAY, a Viacom Company
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