Using Messaging Tech to Transform Fan Engagement
Music artists have already started to utilize messaging to create a new one-to-one relationship with their fans. This new way of engaging shifts us from CRM to PRM (Personal Relationship Management) and transforms what it means for both fans and artists to communicate with each other.
Zeena Koda, Senior Director, Digital Marketing, Atlantic Records
Ryan Leslie, Founder & CEO, SuperPhone.io (Moderator)
Next Billion Dollar Beverage Brand: Build Exclusively on Text
Dirty Lemon is a direct-to-consumer (DTC) beverage company that sells exclusively via text message! This ability to create a conversational commerce experience that users love means that the brand has seen massive growth. Find out the story behind their success and what’s next for the brand.
Zak Normandin, Iris Nova (DIRTY LEMON, The Drug Store)
Bonin Bough, Founder & Chief Growth Officer, Bonin Ventures (Moderator)
Brave New World of Conversational Commerce
What are the messaging standards that will allow seamless communication across multiple platforms. In addition to the messaging apps on OS, there are a number of new players creating a great deal of disruption to messaging. What can we learn from the way they think about this platform?
Michael Goldman, Farmers Dog
Cody Levine, SmileTwice
Julie Fabricant, ForceBrands
Ben Witte, CEO, Recess
Sofia Laurell, Co-Founder, Tiny Organics
Nat Ives, Wall Street Journal (Moderator)
Click-to-Text is a technology that drives consumers from a website into a text message platform. But there is more to this simple innovation and it could transform the way we think about the relationship between messaging and commerce.
Sean Clayton, Chief Strategy Officer, SiTO Mobile
Jake Lazarus, Founder & CEO, OpenMessage
Future Of Advertising & Audience Growth for Messaging
There are 2.8 Trillion business to consumer messages sent each year that go unmonetized – message technology is about to change that. In addition, it will provide greater insight into consumers and customers and help to transform the ways brands will operate in the conversational space.
Katie Wilson, Founder & CEO, TapOnIt
Alex Magnin, Head of Revenue, Giphy
Joshua Rochlin, CEO, Teckst
Travis Montaque, Founder & CEO, Emogi
Jason Oates, Chief Business Officer, LiveIntent
Josh Steinberg, Adweek (Moderator)
The Messaging Ecosystem
Tencent’s WeChat platform has driven a massive transformation in consumer-behaviour in China. Join Kimberly Lee and Bonin Bough as they discuss what North America can learn from about how to make a messaging app can the backbone of people’s lives.
Kimberly Lee, Tencent NA
Bonin Bough, Founder & Chief Growth Officer, Bonin Ventures
Key Takeaways: The Messaging Summit
Bonin Bough distills the key takeaways from The Messaging Summit and provides a call-to-action for brands, agencies and marketers interested in the messaging space.
The event is open to Standard, Premium and U25 passholders, but you must purchase your pass to #SMWNYC and pre-register via the link in your confirmation email. Space is limited and attendance is strictly on a pre-registration basis.