From dairy-free yogurt to natural baking mixes, to meatless meat, to Keto snacks, the trend is clear: American consumers are demanding transparency, traceability and more nutritious food. By deploying hyper-targeted and personalized paid social campaigns, natural food brands have been able to drive massive awareness, value and sales, both online and in-store. This expert panel will analyze current trends, key strategies and learnings that can be applied to win in many other categories.

Attend this session and learn:

– Facebook is not dead, massive opportunity to efficiently drive awareness and sales (especially among Moms!)
– Finding the essence, truth of your brand and amplify it
Conflict in social channels comments is good! Turn it to your advantage
– The three things you should do immediately to drive sales on social media