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The Natural Food Revolution: Help Build Digital Communities That Convert

Hosted by SRW

Wednesday, May 1, 2019

New York

Humanity

0:28 minutes

From dairy-free yogurt to natural baking mixes, to meatless meat, to Keto snacks, the trend is clear: American consumers are demanding transparency, traceability and more nutritious food. By deploying hyper-targeted and personalized paid social campaigns, natural food brands have been able to drive massive awareness, value and sales, both online and in-store. This expert panel will analyze current trends, key strategies and learnings that can be applied to win in many other categories.

Attend this session and learn:

– Facebook is not dead, massive opportunity to efficiently drive awareness and sales (especially among Moms!)
– Finding the essence, truth of your brand and amplify it
Conflict in social channels comments is good! Turn it to your advantage
– The three things you should do immediately to drive sales on social media

Session Speakers

Katharine  Ashworth

Katharine Ashworth

VP Digital & US Marketing, Love Good Fats

Paul  Laubscher

Paul Laubscher

Director of Marketing, Calbee North America

Kate  Weidner

Kate Weidner

Founder, SRW

Nadine  Williams

Nadine Williams

Director of Marketing, Shenandoah Growers

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