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The Paid Social Summit: Part I

Hosted by SMW

Thursday, May 2, 2019

New York

Marketing

0:01 minutes

THE AGENDA:

9:50AM-10:00AM Opening Remarks
Emcee: Terry Rice, Digital Marketing Expert-in-Residence

10:00AM-10:50AM The Roadmap

Hear from platform experts who will share ad-product updates, new features and best practices in regards to leveraging the latest tools to achieve better paid social campaign results.

  • LinkedIn: with Elizabeth Kate Dieckman, Head of Portfolio PMM — This presentation will showcase LinkedIn’s advertising products, highlight recently released features, and preview upcoming new enhancements on our roadmap horizon.
  • Facebook Ads: Optimization within an Ever Changing Market with John Donahue, CEO & Founder, WLxJS — For most advertisers, the facebook ads platform has become a critical component of their advertising investment strategies. The platform has gone through a lot of change in recent years and continues to mature its offering. Gain insights on the fundamental facebook auction, and upcoming changes to the platform that can change how you optimize your spend on facebook ads.

Session Speakers

Ryan  Balducci

Ryan Balducci

Digital Director, Global Brand Partnerships, CNN

Mallory  Blair

Mallory Blair

Co-Founder & CEO, Small Girls PR

Nancy  Briscoe

Nancy Briscoe

Sr. Manager, Audience Development, Global Brand Marketing, GE

Matt  Butlein

Matt Butlein

Chief Growth Officer, Nuts.com

Jon  Chang

Jon Chang

Global Product Marketer, IBM Watson

Elizabeth Kate  Dieckman

Elizabeth Kate Dieckman

Head of Portfolio Marketing, LinkedIn

John Donahue

John Donahue

CEO & Founder, WLxJS

Lauren  Ford

Lauren Ford

Senior Director, Digital Marketing, FOX Sports

Mike  Friedman

Mike Friedman

Media Director, Giant Spoon

Kenny  Gold

Kenny Gold

Director, Social Media, Grey

Alia  Kemet

Alia Kemet

Director, Creative & Digital Strategy, McCormick & Company

Cassel  Kroll

Cassel Kroll

Group Strategy Director, Social & Innovation, OMD

Kerri  Longarzo

Kerri Longarzo

Media Project Manager, IKEA U.S.

Kimberly  Lum

Kimberly Lum

Group Director, Wavemaker US

Noah  Mallin

Noah Mallin

Head of Content & Experiences, Wavemaker

Terry  Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Elspeth Rountree

Elspeth Rountree

Engagement Editor, Vox Creative, Vox Media

Brian  Seaman

Brian Seaman

Paid Social Media Manager, Group Nine Media

Rachel  Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Dana  Trombley

Dana Trombley

Associate Director, eCommerce Audience Development, New York Magazine

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