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The Paid Social Summit: Part III

Hosted by SMW

Thursday, May 2, 2019

New York

Business

1:20 minutes

12:15PM-12:50PM
Designing a “Brand to Demand” Campaign with GE
This session will focus on GE’s integrated “brand to demand” campaign by examining a unique global partnership with CNN & trade partners. Exploring the relationship between brand media and social-first content, GE joined forces with Courageous Studios to tell stories of GE Power’s technologies across six global markets, through a variety of mediums from TV to LinkedIn.

  • Nancy Briscoe, Sr. Manager, Audience Development, Global Brand Marketing, GE
  • Mike Friedman, Media Director, Giant Spoon
  • Ryan Balducci, Digital Director, Global Brand Partnerships, CNN
  • Mallory Blair, Co-Founder & CEO, Small Girls PR

12:50PM-2:05PM
Lunch Break

2:05PM-2:45PM
The Changing Landscape of Using Paid Social in Media
In the modern era of media, having a strong distribution is one of the keys to success, and having that across social is no exception. Between editorial and branded content, paid social is being used more than ever to hit viewership numbers and other guarantees.

In this session, Vox Media, Group Nine Media, The Strategist (NY Mag) and OMD gather together to take a look at how rising costs are impacting distribution, how strategies have been impacted, and discuss paid social best practices for media content.

  • Elspeth Rountree, Engagement Editor, Vox Creative, Vox Media
  • Brian Seaman, Paid Social Media Manager, Group Nine Media
  • Dana Trombley, Associate Director, eCommerce Audience Development, New York Magazine
  • Cassel Kroll, Group Strategy Director, Social & Innovation, OMD

Session Speakers

Ryan  Balducci

Ryan Balducci

Digital Director, Global Brand Partnerships, CNN

Mallory  Blair

Mallory Blair

Co-Founder & CEO, Small Girls PR

Nancy  Briscoe

Nancy Briscoe

Sr. Manager, Audience Development, Global Brand Marketing, GE

Matt  Butlein

Matt Butlein

Chief Growth Officer, Nuts.com

Jon  Chang

Jon Chang

Global Product Marketer, IBM Watson

Elizabeth Kate  Dieckman

Elizabeth Kate Dieckman

Head of Portfolio Marketing, LinkedIn

John Donahue

John Donahue

CEO & Founder, WLxJS

Lauren  Ford

Lauren Ford

Senior Director, Digital Marketing, FOX Sports

Mike  Friedman

Mike Friedman

Media Director, Giant Spoon

Kenny  Gold

Kenny Gold

Director, Social Media, Grey

Alia  Kemet

Alia Kemet

Director, Creative & Digital Strategy, McCormick & Company

Cassel  Kroll

Cassel Kroll

Group Strategy Director, Social & Innovation, OMD

Kerri  Longarzo

Kerri Longarzo

Media Project Manager, IKEA U.S.

Kimberly  Lum

Kimberly Lum

Group Director, Wavemaker US

Noah  Mallin

Noah Mallin

Head of Content & Experiences, Wavemaker

Terry  Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Elspeth Rountree

Elspeth Rountree

Engagement Editor, Vox Creative, Vox Media

Brian  Seaman

Brian Seaman

Paid Social Media Manager, Group Nine Media

Rachel  Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Dana  Trombley

Dana Trombley

Associate Director, eCommerce Audience Development, New York Magazine

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