12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

The Paid Social Summit: Part IV

Hosted by SMW

Thursday, May 2, 2019

New York

Marketing

0:52 minutes

2:50PM-3:50PM
How DTC is doing Paid Social
How Video is Driving eCommerce Sales for DTC Brands with MikMak
Hear from Rachel Tipograph, Founder & CEO of MikMak as she discusses how brands are leveraging platforms to increase conversions. With new features popping up on the major platforms every day, shoppable social media is becoming an important tactic for brands and retailers alike.

  • Rachel Tipograph, Founder & CEO, MikMak

You’d Have to be Nuts to Think Paid Social is a Good Idea for Your Next Campaign (Without Doing This Other Thing First) 
Paid Social is not a silver bullet solution to your conversion needs. Building the infrastructure and ensuring you have your stack organized is a much greater determining factor in driving performance.
In this session Nuts.com Chief Growth Officer Matt Butlein will guide you through the fundamentals of building a performance driven direct-to-consumer brand and discuss why paid social is just one small component of a much larger piece of your performance marketing engine.

  • Matt Butlein, Chief Growth Officer, Nuts.com

3:50PM-4:00PM
Closing Remarks

Session Speakers

Ryan  Balducci

Ryan Balducci

Digital Director, Global Brand Partnerships, CNN

Mallory  Blair

Mallory Blair

Co-Founder & CEO, Small Girls PR

Nancy  Briscoe

Nancy Briscoe

Sr. Manager, Audience Development, Global Brand Marketing, GE

Matt  Butlein

Matt Butlein

Chief Growth Officer, Nuts.com

Jon  Chang

Jon Chang

Global Product Marketer, IBM Watson

Elizabeth Kate  Dieckman

Elizabeth Kate Dieckman

Head of Portfolio Marketing, LinkedIn

John Donahue

John Donahue

CEO & Founder, WLxJS

Lauren  Ford

Lauren Ford

Senior Director, Digital Marketing, FOX Sports

Mike  Friedman

Mike Friedman

Media Director, Giant Spoon

Kenny  Gold

Kenny Gold

Director, Social Media, Grey

Alia  Kemet

Alia Kemet

Director, Creative & Digital Strategy, McCormick & Company

Cassel  Kroll

Cassel Kroll

Group Strategy Director, Social & Innovation, OMD

Kerri  Longarzo

Kerri Longarzo

Media Project Manager, IKEA U.S.

Kimberly  Lum

Kimberly Lum

Group Director, Wavemaker US

Noah  Mallin

Noah Mallin

Head of Content & Experiences, Wavemaker

Terry  Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Elspeth Rountree

Elspeth Rountree

Engagement Editor, Vox Creative, Vox Media

Brian  Seaman

Brian Seaman

Paid Social Media Manager, Group Nine Media

Rachel  Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Dana  Trombley

Dana Trombley

Associate Director, eCommerce Audience Development, New York Magazine

Related Sessions

Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry

SMW

Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry

People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth

Pura Vida Bracelets

People > Products: How Connecting Content and Commerce Can Drive 1,447% Growth