Reaching out to consumers it is a task of personalisation for brands. Love-brands are so personal they enter people’s homes in a pocket, so there is no space for one-fits-all campaigns. The good news is that while consumers trust other consumers’ opinions, those same consumers love getting hyper-personal with brands if they prove to be “part of my gang.” We have learnt and practiced diversity and hyper-localisation of the content in the last years, but how do you keep up with the evolving preferences of consumers so you can stay relevant?

This panel discussion will educate you around AI’s top five most practice use-cases, as well as provide insights on postmodernist tools and future trends, including ideation, content curation, visual creation through computer-generated imagery, music/sound, interactive assistance, and personalised brand experiences.