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The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks

Thursday, May 2, 2019

New York

Business

0:19 minutes

Does the rise of social commerce signal the end of community engagement? Social commerce is arguably one of the largest growing trends of 2019 – with no signs of slowing down. What started in the fashion and beauty industry has quickly infiltrated CPG and consumer products organizations, with many brands trying determine how best (if at all) to lean into this trend. This session will share the latest trends in the social commerce space – including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed forever.

Attend this session and learn:

  • Real learnings (the good, bad, and ugly) from recent social commerce pilots
  • What content helps drive conversion via social, and what hinders it
  • The role of influencers and consumers in driving social commerce
  • The #1 most critical component of a successful social commerce activation

Session Speakers

Anna  Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

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