TikTok has captured the world’s imagination in 2019. It’s spawned a new generation of influencers, launched tracks that have been stuck in our heads for weeks and given a new opportunity for brands to engage with Gen Z & Millennials. Join European Director of Partnerships, Inam Mahmood, as he hosts a panel discussion digging into why TikTok is different and how brands, creators and the music industry are approaching it.
Attend this session and learn:
- Understand how TikTok is helping launch some of the hottest tracks in the charts right now and where it fits in the music eco system
- Why brands want to engage with Gen Z and Millennials in an authentic and different way
- How influencers see the platform differently and want to be a key part of TikTok success